The green economy is bristling with new technologies that have to the potential to lead us into a new sustainable economy, but we have only begun to scratch the surface of conservation driven by behavior change.

Conservation is the low-hanging fruit of resource sustainability. The only investment it requires is that we become more aware of the impact of our unconscious habits and the difference we can make by living more consciously both at home and at work. This must include day-to-day business practices and activities (switching off lights and computers) as well as demanding change in building practices and corporate policy. The drivers of these changes are simple and powerful: financial incentive and behavioral feedback.

Residential and commercial buildings account for