[Editor's Note: Jones Lang LaSalle CEO Colin Dyer writes from the World Economic Forum's annual meeting in Davos, where he chaired the Governors Meeting for Real Estate. His blog post originally appeared on the JLL website and is reprinted with permission.]

Today, the first full day of the Davos conference, started for me at 6:30 this morning, when I left the small family ski hotel where I’m staying. Walking through town for an early interview with the BBC, I was challenged twice by the Swiss riot police, who are amazingly friendly and cheerful at all times, even when it’s -14° C (7° F), as it was this morning.

Regulating financial institutions 

The BBC interview was a short, open-air affair held on a balcony. The questions focused on two issues of the moment: recovery in real estate markets internationally and how we feel about further regulation of financial institutions.   

Clearly this is being debated quite a bit, with President Obama in the U.S. and European governments making moves towards tighter regulation. 

Our point of view is that we need stability in our financial systems. Our clients, and our own investment management business, both need to be able to finance investments in real estate without the constant threat of either a boom or a bust because the finance is over-liquid and under-regulated. So overall, careful regulation should be good for the real estate industry and our clients.   

A ‘social agenda’ for business 

What’s also clear is that the "social agenda" around business, and corporate social responsibility in particular, are on the minds of a lot of people. For real estate, this comes back heavily to the issue of carbon output, since we know that real estate produces nearly 40 percent of the world’s carbon, and to broader questions of sustainability. 

In that context, it was interesting to listen to Jack Ehnes, CEO of CalSTRS, the California State Teachers’ Retirement System, an important client of LaSalle Investment Management. He described the organization’s commitment to sustainability as it makes investment allocations and picks investment managers. CalSTRS seeks investments in mainstream countries, with good returns, and, if they’re technology-based, in mainstream technologies. Increasingly, however, CalSTRS is also looking for the clear integration of sustainable investment principles from their managers and in their allocations. 

Growing interest in social media 

There is also talk amongst business people here about the impact of social media on their operations. Much of the interest stems from the fact that current  business leaders are simply not of a generation that is familiar with Twitter, Facebook or Linkedin. 

People do seem to understand the potential for social media to make organizations much more open and transparent, and to make the connections between organizations, their employees and their customers much more interactive. This should work in the favor of our firm, with our collaborative and ethical culture, but it remains a work in progress, with no big conclusions so far. 

In the retail sector, BestBuy, the U.S. consumer electronics retailer, is using social media internally -- to have colleagues help each other solve technology problems -- and externally, to get instant feedback from customers on the quality of their products and services. But no one here seems to have worked out really effective uses of social media in professional services. 

Even if it’s not clear yet what the applications and implications could be for us, what I hear here reinforces the direction our marketers are taking to investigate and invest in social media this year. Perhaps these comments will provoke someone to offer some new ideas, which I’d be glad to hear back on.