Going Green: Panelists Discuss Trends, Challenges

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TEANECK, N.J. -- Every
year, the Industrial and Office Real Estate Brokers Association of the
New York Metropolitan Area (IOREBA) showcases the projects of dozens of
regional developers and includes a panel discussion on a pressing
industry issue. This year, it was going green.

Two hundred members and guests attended IOREBA's 16th annual
"Developer's Night" dinner held recently in Teaneck, N.J., where
panelists discussed issues including green architecture, cost of green
design, certification and the behavioral changes that are required in
the industry to get it to go green.

Representing the New Jersey Chapter of the U.S. Green Building
Council, Bill Lashbrook, senior vice president, PNC Bank Real Estate
Finance, moderated this year's panel, which explored green practices.

Participants included Joshua Adler, partner, Adler Development;
LEED-certified Architect Keith Lesser, partner of IS&L; Laurie
McMahon, senior vice president, property and project management,
Cassidy & Pinkard Colliers in Washington, D.C.; and Irene
Santoscoy, EHS program manager for properties and transactions at the
General Electric Co.

"The panelists each brought a distinct perspective and expertise.
However, they all agreed that 'going green' must be a mindset for real
estate practitioners," noted IOREBA President Hal Messer of NAI James
E. Hanson.

"One of the most challenging issues facing us is justifying initial
cost versus long-term savings," Architect Keith Lesser, AIA, partner of
IS&L, an architecture and design studio based in Fairlwan, N.J.,
tells MHN. "Buildings consume 40 percent all energy and 70 percent of
all electricity. If every home and building were energy-efficient, the
energy crises would not be a problem," says Lesser.

"We need to focus on going green. It will create new jobs, make us
less dependent on foreign oil and bring down the cost of energy. We in
the design community believe it is the only way to go," he adds.

Proceeds from the event benefit IOREBA's Scholarship Fund. The
organization awards substantial cash scholarships annually to graduate
students studying real estate at universities and colleges in New
Jersey, New York, Pennsylvania and Connecticut.

Anuradha Kher is online editor of Multi-Housing News, where this article originally appeared.

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