
Christine Ervin is a contributor to GreenBiz.com. She speaks, writes and consults on two of the most promising market trends of our time: greening the built environment and clean energy. She also focuses on how these markets are pivotal to tackling what may be the greatest challenge of our times: climate change.
On September 9, the Oregonian headlined its Sunday edition with a story about the Greenland ice sheet melting much faster than scientists had predicted. The well-crafted story found the news "...particularly unsettling because elaborate climate models that scientists use to estimate the effects of global warming did not foresee it."
While many scientists had been warning that such acceleration could be underway and that we were entering unchartered waters, it's true that recent observations on different kinds of ice loss have not yet worked their way into global peer-reviewed models. Such is the nature of peer-reviewed science and the hazards in communicating such complexities.
The good news about stories like this -- if there's good to be had in such dismal news -- is
Roger Ebert, film critic for the Chicago Tribune, once pointed to the criterion that often separates high-impact movies from those forgotten with the last handful of popcorn: do you care about the characters?
Recently, that simple question helped explain why my recent trip to China carried such impact.
Like others, I've often cited facts and figures surrounding China's economic growth to underscore the global imperatives for moving to a sustainable economy. China's economy is doubling every eight years, boosting consumerism to levels that are rattling markets around the world.
It has set ambitious goals for efficiency and renewables, though it is building a new coal-fired power plant every week. Half the world's new buildings between now and 2015 will be built
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