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All Content Tagged: Marketing & Communication
Green marketing presents unique challenges, not the least of which is the lack of standards for determining what it means to be a green product -- or a green company. Along with the rise of green consumers, we see the rise of ecolabeling, green advertising and the importance of environmental reporting. That creates the opportunity for just about anything to be marketed as green, from simple packaging changes to products and services that radically reduce materials, energy, and waste. In this section GreenBiz looks at how companies are succeeding in conveying "green" as a component of their value proposition.
With 500 members in 42 states and 11 countries, the Eco-Dentistry Association has launched a certification program for green dental practices and named its two inaugural recipients. ...
The new Green Product Association is a non-profit focused on making sustainable building products more mainstream by connecting architects with green products and helping companies promote their...
This panel discussion from the State of Green Business Forum in San Francisco explores how the rules of green marketing have changed, and how companies are adapting to the new green marketing...
In a world in which vast amounts of information are available about companies and products, the rules of green marketing have changed. It’s no longer just about making claims and sporting...
This report gives an introduction to the top seven strategies being employed by companies that want to stay ahead of the curve on sustainability efforts. ...
The CEO of OPower talks to GreenBiz.com senior writer Marc Gunther about how a simple smiley face can get energy hogs to become energy misers, and how utilities are seeing the light in using...
The Minnesota Twins and Pentair Inc., working with sports sponsorship agency GreenMark, are installing a rainwater recycling system that's custom-designed for Target Field and promises to reduce...
As the sun began to set on 2009, we asked some of our readers and partners to share their innovations, commitments, and passions for the coming year. ...
Everybody’s got one, but some years even our loved ones — not to mention our bosses — fail to ask. But we did. ...
I had expected the conference to be a showcase of how, when green goes mainstream, good intentions and high standards give way to the lowest common denominator of the mass market. Happily, I was...
GreenBiz.com Executive Editor Joel Makower speaks with Cara Pike about her new research report, how not to describe global warming, and how to get people to really care about the climate. ...
This report from BSR and Futerra aims to help companies avoid the most common mistakes in communicating their green activities, and the perception of greenwashing. ...
The Weyerhaeuser Company reduced greenhouse gas emissions 10 percent in 2008 compared to its level in 2000, the forest products firm said. The company, whose lines of business range from paper and...
The Princeton Review has added a green category to its rankings, showing a 30 percent increase in colleges participating in this part of the survey. ...
Water conservation, energy efficiency, retrofits and other eco-friendly initiatives yielded Baxter International Inc. a total of $11.9 million in environmental income, savings and cost avoidance...
Serious Materials' new EcoRock drywall is the first product to have its environmental claims validated by UL Environment, a subsidiary of product safety tester Underwriters Laboratory. ...
An updated version of the 2007 report “The Six Sins of Greenwashing” has just been released. Like its predecessor, this version offers sensational findings: Of 2,219 products making environmental...
TerraChoice Environmental Marketing this week is releasing an updated version of their widely discussed "Six Sins of Greenwashing," and to explore the new findings, as well as just how grave a sin...
As the battle over climate change legislation heats up, several Big Green groups -- the Environmental Defense Fund, the Natural Resources Defense Council and the Sierra Club -- are rolling out TV...
Your business has been designing more environmentally friendly products for the past 15 years. Your marketing team is trained to make accurate and truthful environmental claims about your products...
In the just-published State of Green Business 2010 report, we take an extensive look at the data behind the move toward making mainstream businesses greener.
Click here to read all of our in-depth coverage of the State of Green Business, and to download the report.
Professional Services Directory
Find great professional service providers who specialize in green business. GreenBiz.com's Professional Services Directory lists great resources in sustainability strategies, energy efficiency, marketing, supply chain, recruiting and HR, and many more.
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The startup Aquacue offers a look at the innovations that landed it among the 10...
Julie Corbett, founder of Ecologic Brands, the company that developed a new paper-plastic...
Senior Writer Marc Gunther sits down with Jeff Horowitz to discuss Avoided Deforestation...
This report from Ceres looks at the risks companies across sectors face from water...
Geoengineering may be the only solution to our myriad environmental crises, but that...
This panel discussion from the State of Green Business Forum in San Francisco explores...
In 2010, we're bringing our acclaimed State of Green Business Forum to San Francisco and Chicago, digging in to the research in the annual State of Green Business report to discover recent trends in green business and hear from industry experts about what the future will hold. Read all our coverage of the events here.
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